UK-based charity War Child has launched the new online hub GameOn, aiming to raise awareness and money for children affected by war by encouraging players, developers and studios to get involved in fundraising.

War Child supports and protects children whose lives have been disrupted by war and conflict, with programmes in Afghanistan, Iraq, Jordan, Uganda, the Democratic Republic of Congo (DRC) and Central African Republic.

The charity has collaborated with over 50 studios and developers so far on a variety of games and downloadable content, with big names in the industry including Tim Schafer, Rhianna Pratchett, Kareem Ettouney, and Randy Pitchford offering their support.

Using the tagline ‘You play so that every child can’, GameOn aims to raise money through the development of new games and player challenges such as 24 hour gaming marathons, as well as partnering with a number of games to raise funds when you buy, including Football Manager 2017.

This is not the first time War Child has collaborated with the gaming industry to raise awareness. 2016 saw the launch of Armistice, the first annual fundraiser working with games studios including Blackmill Games, Steam, and to encourage a day of peaceful gameplay to support children affected by conflict.

‘What we have achieved to date with the help of the gaming industry is incredible and GameOn is an exciting next step for War Child,’ said Wayne Emanuel, Gaming Development Manager at War Child. ‘With the new gaming hub we hope to encourage more developers, studios, publishers and gamers to join us on our mission striving for a world where no child’s life is torn apart by war.’

The charity’s partnership with game developers has managed to raise more than £100,000 so far.


Words: Ellen White


Do more

Learn more about the GameOn movement or donate to War Child here.